Aslıhan Nasır is the professor of Marketing at the Department of Management Information Systems, Bogazici University. She received her B.A. and M.A. degrees from the Economics Department at Istanbul University, and her Ph.D. degree from the Management Department at Bogazici University. She has authored over 45 research papers which have been published in major journals, books and conferences in the respective fields. She also has served on the scientific committees of several international and national conferences. Dr. Nasır is the member of National Marketing Association, and she makes contributions to the National Marketing Conference as a reviewer and scientific board member. She acted as the Chair of Management Information Systems Department of Bogazici University between 2013-2015. Her research interests include digital marketing, social media marketing, consumer behavior, customer relationship management (CRM), sustainability, and higher education. Dr. Aslıhan Nasır has been elected as a member of Turkish Higher Education Quality Board (HEQB) in 2015. Furthermore, she has been serving as the Vice Chair of Trade Sector Committee at Turkish Vocational Qualifications Authority (VQA) since 2013. Moreover, she has been the member of Scientific Committee of International Competition Research Foundation (URAK). In 2017, Dr. Nasır is elected as the jury member of Sustainable Business Awards. She’s been also the Board Member of Information Systems Research Center since 2012. She has one on-going and two completed research projects, which are funded by Bogazici University Scientific Research Fund. Dr. Nasır is one of the experts at TURQUAS Project, which is co-founded by ERASMUS+ Programme of the European Union (EU). TURQUAS Project aims to implement European Higher Education Area (EHEA) reforms in Turkish Higher Education System.

BIS 546 Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of the most vital components for the growth of an organization. CRM is a business strategy that aims to understand, anticipate and manage the needs of an organization’s current and potential customers. From this perspective, this course introduces core concepts of customer relationship management, its history and evolution, and fundamentals of CRM strategy.